People have been making wine of thousands of years, but in only three colors -red, white and rose. But not anymore. Spanish companies have come up with ways to make all-natural wines in pretty much any color imaginable, from vibrant blue to green and even pink.
It all started last year, when Spanish startup Gi k unveiled the world’s first blue wine. They spent two years working with scientists at the University of the Basque Country and food researchers at Azti Tecnecalia trying to use anthocyanin, a natural pigment in the grapes’ skin, in order to manipulate the color of wine. It became a great commercial success, with the company reporting in January that it had sold over 100,000 bottles in under six months. But competition is ramping up, as other Spanish wineries are using similar technology to create all kinds of unusually-colored wines.
去年西班牙一家新興企業 Gi k 推出了世界上首款藍色葡萄酒，一切便由此開始。兩年裏，這家公司同巴斯克大學的科學家及Azti研究所的食品研究員嘗試運用花青素（葡萄皮裏的一種天然色素）控制葡萄酒的顏色。這款葡萄酒在銷售上取得巨大成功，該公司一月份的報告顯示，不到六個月這款酒已賣出10萬多瓶。但是隨著其他西班牙葡萄酒釀造廠運用同樣的技術釀造出各種顏色非凡的葡萄酒，競爭逐漸激烈。
Bodega Santa Margarita, in Caudete, Spain, offers different shades of blue wine, as well as green, orange and pink wines, as part of its “Passion” line. They are already a big hit in several European markets, like the Netherlands and the United Kingdom. They also use anthocyanin for their Passion Blue wines, but it’s not clear how they make their wines orange and pink. If I had to guess, they are combination of different wines and the added grape skin pigment. One thing is for sure, they are completely natural.
“The last few weeks the wine has been flying out the doors,” Vincent Janssen, a Dutch wine importer, told Share-a-Bottle. “We also had to get used to the idea, but that color appears to have a real value to people. It looks different and the wine is good too.”
荷蘭一位葡萄酒進口商文森特 詹森告訴Share-a-Bottle, “最近幾周，這種彩色葡萄酒一直賣得很火，我們必須習慣這一理念，葡萄酒的顏色似乎對人們而言很有吸引力。這些葡萄酒看起來與眾不同，而且味道不錯。”
Bodegas y Vi edos Amaya also mixes tradition and innovation to create what it calls “tecnovinos”. So far they have a collection of bright red, yellow and green wines, made from a variety of Spanish grapes.
All these winemakers are relying on people’s curiosity to reach a whole new customer base, as well as change the way the world thinks about wine. But, apparently, lawmakers don’t like change very much.
Earlier this year, Gi k announced that Spanish authorities had forbidden them to sell their blue drink as wine, because it’s the wrong color. There is no category for blue wine, so even though it is 100% wine, Gi k was forced to relabel the bottles and sell its product as part of the “other alcoholic drinks” category.
今年早些時候，Gi k聲稱西班牙當局禁止他們將推出的藍色飲品當作葡萄酒銷售，因為顏色不對。盡管藍色葡萄酒是百分之百的葡萄酒，但是沒有明確的分類。Gi k 不得不重新貼標，將其産品作為“其他含酒精飲料”銷售。
“In order to continue selling, we have been forced to stop labeling Gi k as a wine. Instead, we had to label it as a bastard category named ‘Other alcoholic drinks’. The main reason? There’s not a category for a blue wine, as there is no historic background for anything similar,” Gi k wrote in a statement. We had to change the composition to 99 percent wine and 1 percent grape to adapt the product to the current legislation.”
Gi k在聲明中指出，“為了繼續銷售該産品，我們被迫不再將Gi k 標為葡萄酒銷售，而是改為令人討厭的‘其他含酒精飲料’類別。主要的原因是藍色葡萄酒沒有明確分類，因為歷史上沒有此類情況發生。我們不得不將該産品的成分改為99%葡萄酒，1%葡萄，以迎合當前的法規。”
Despite such hurdles, it’s unlikely that the wine color revolution will be stopped. People are drawn to unusual colors like blue and pink, even if it does make the wines look more like energy drinks, and most of them don’t really care about technical details like the category the wines are being sold in.