Feature: U.S. sneaker dealer discovers niche market in China via online platform

John McPheters, co-founder and CEO of Stadium Goods, poses for a photo at a store of Stadium Goods in New York, the United States, on Oct. 31, 2017. Stadium Goods is a New York City-based marketplace that sells the most sought after footwear, apparel and other hard-to-find items on behalf of their owners both online and in its retail store. In August 2016, the company opened a store on Tmall, China's largest B2C online platform, and has since seen fast market expansion. (Xinhua/Wang Ying)