LOS ANGELES, August 4 (Xinhua) -- A craft beer bar will be opened across the U.S.-Mexico border to "make beer no walls", a Britain-based brewery announced Thursday.
BrewDog USA, a branch of Britain's biggest craft beer brewery, announced a plan called "The Bar on the Edge" on the first Friday of August, the annually International Beer Day celebrated by millions of people over 200 cities globally.
According to the company's press release, since "The Bar on the Edge" will be set up across the borderline, the exact location has not been disclosed with the current building being defined as a temporary one.
Meanwhile, in order to attract fans from both countries, the bar will serve the U.S. beer on the Mexico side and vice versa, and "the geographical border will be represented by a dotted line across the center of the bar and along the venue's outdoor seating area," the brewery said.
"We will request official permission from the local authorities...I guess it would make it more difficult to build a wall if there's a BrewDog bar in the way," James Watt, co-founder of the company, said on the official website.
BrewDog is a peculiar company relying on equity crowdfunding. At first, the company had a hard time getting access to capital, so co-founders Watt and Martin Dickie set up an "Equity for Punks" initiative, namely selling 47.5 U.S. dollars for each share with a minimum investment of two shares.
Anyone in the world, who had a passion for their craft beer, can pay 95 dollars to become a full-fledged shareholder with a say in the business along with added privileges, such as a 20 percent lifetime discount in their bars.
The brewery is not the first to weigh in such a serious conservation on the U.S.-Mexico border wall via a pranky way. Trade magazine ADWeek commented Friday that last year alone saw big campaigns by Tecate, 360Fly, 84 Lumber and Aeromexico addressing the wall.
The establishment of the U.S.-Mexican border wall was a crucial campaign promise by the U.S. President Donald Trump administration, and also a major contention not only between the two countries, but also between the conservatives and liberals in the United States.
