HANOI, March 24 (Xinhua) -- American blockbuster "Kong: Skull of Island" set a new all-time record in Vietnam's box office revenue of about 150 billion Vietnamese dong (6.67 million U.S. dollars) as of March 23.
The film has attracted over 1.8 million Vietnamese viewers after only two weeks from its opening on March 10 with cinemas continuously seeing tickets running out, reported local Sai Gon Giai Phong (Sai Gon Liberation) newspaper on Friday.
Its total box office revenue in Vietnam is projected to surpass 200 billion Vietnamese dong (some 8.89 million U.S. dollars), according to Sai Gon Liberation.
The Hollywood monster film made its success it Vietnam due to the fact that about 80 percent of its scenes were shot at multiple locations throughout the country.
In the Southeast Asia region, the film's revenue in Vietnam is significantly higher than in other markets including Thailand and Indonesia.
As part of efforts to promote tourism, the Vietnamese Department of Culture, Sports and Tourism earlier this month appointed the film's director Jordan Volt-Roberts as Vietnam's tourism ambassador for a four-year term of 2017-2020, reported Sai Gon Liberation.
