Apple's Chief Executive Officer (CEO) Tim Cook introduces new Apple Watch products during a special event in Cupertino, California, the United States on Sept. 12, 2017. Apple Inc. released a series of new products and services in Cupertino on Tuesday. (Xinhua)

SAN FRANCISCO, Sept. 12 (Xinhua) -- An emotional Tim Cook, Apple Inc.'s Chief Executive Officer (CEO), opened a special event Tuesday to roll out a series of new services and products.

The much anticipated event was held Tuesday morning at the Steve Jobs Theater, inside the technology company's new headquarters complex, known as Apple Park, in Cupertino, Northern California.

Jobs was the late CEO, and Cook's immediate predecessor, who turned Apple from once a computer company into a big consumer electronics name, with iPhone, a smartphone, as its flagship product in the recent 10 years.

It was on Jan. 9, 2007, that Jobs introduced iPhone as "a revolutionary product."

"It is an honor," Tim said about the years he spent with Jobs and about himself on the stage of the Steve Jobs Theater.

He said the company will move into Apple Park from its current site at another location in the same city later this year.

Tuesday's event has been anticipated because an upgraded version of iPhone is expected as the smartphone's 10th anniversary edition.